Marketing your business can seem like a minefield of imposter syndrome, algorithms, and vanity metrics.

We all know we have to do it - but how can we do it better...?

Join us for The Boss Babes More 2 Marketing Masterclass Brunch!

I've gathered some inspirational and experienced female speakers to show us how, taking us beyond social media to discuss the breadth of marketing opportunities we might be missing out on, including website and SEO, branding, messaging and positioning, content generation and more.

This will be a three hour morning event covering four separate talks, with opportunities for networking, and including refillable tea and coffee AND a brunch breakfast (select your options at checkout).

It's time that your marketing worked FOR you instead of AGAINST you... and this event will leave you with ideas, motivation and a clearer strategy or how to achieve that.

THE DETAILS

WHEN: Wednesday 4th November 9:30am-12:30pm

WHERE: BOX, Thurland St, Nottingham NG1 3DR

COST: £28

Your ticket also includes refillable tea and coffee, plus pastries and fruit OR a breakfast sandwich (egg/bacon/sausage, with GF bread and vegan sausage options).

You will select this at the checkout.

BOOK YOUR PLACE

THE SPEAKERS

JUSTINE SQUITIERI

SECOND ACT IMPACT

Being visible online is about much more than posting on social media. When someone hears about you, meets you at an event or is recommended to you, what do they find when they look you up — and does it give them confidence to take the next step?

In her talk "Beyond Social Media", Justine will explore the common mistakes that can make brilliant businesses less visible and credible online than they deserve to be.

From unclear messaging and inconsistent digital footprints to hiding behind your business, overlooking social proof and relying too heavily on social platforms, she’ll share practical ways to build a stronger online presence that people can recognise, trust and act on.

Justine is a digital marketing strategist and founder of Second Act Impact. Following a 30-year marketing career, including leading digital marketing for a £3bn business, she now helps small business owners gain the clarity, confidence and credibility to market themselves effectively online through workshops, training and 1:1 support.

LAURA SCOTT

LAURA'S A MARKETER

Creating content can feel overwhelming. But it’s not about having loads of ideas; it’s about having the right ideas.

I’m Laura, a small business cheerleader, qualified in Film and TV Production and Marketing, and experienced in creating content for the News, Live Shopping Telly and The Chartered Institute of Marketing.

Together, we’ll build your "Content Generation Toolkit" to combat self-promotion fatigue when you feel like you’re shouting into the void and like a slave to the social media algorithm.

For example, making your content go further by turning one idea into multiple pieces of content and tailoring them for different platforms.

So that you can create purposeful content that aligns with your objectives, and not aimed at reaching a mass audience, but the right audience.

SAMMIE BYRNE

A BRAND LESS ORDINARY

I'm Sammie, founder of A Brand Less Ordinary, supporting small businesses that want their personality to shine through their brand.

For 18 years I've been finding ways to stand out online, without utilising all the generic tips, rigid business rules, and boring marketing strategies. I've designed hundreds of brands and worked on amazing projects for business owners who are brilliant at what they do but their brand doesn't yet match the person you get to meet in real life.

My philosophy is that you don't need to sacrifice your personality because you believe that professional should look or sound a certain way. I encourage business owners to break any rules necessary, with creative strategy behind it, so that your brand looks and feels exactly like you.

I'm obsessed with everything bright and bold, but I'm also on a mission to prove that neutral brands can still stand out, and professional brands are allowed to have fun.

My FUN framework - which we will be exploring on the day - is something I work with clients on to help them build a business that not only gets attention but you actually enjoy showing it off too!

CLAIRE SCOTT

CLAIRE SCOTT DIGITAL

I always say that a website is your best 'information destination', and I will be speaking about how websites have an essential and valuable role to play in showcasing your business online.

As a website and graphic designer for the past seven years - and a Wix Legend Partner too - I have helped create and refresh just shy of 100 small business websites, spanning a variety of industries.

But it's not simply a case of having one - I will be explaining what you should be focussing on when creating or auditing your current website, how this impacts your online credibility and presence, how to signpost and leverage your other marketing 'signposts' most effectively, and how SEO and GEO plays a role in getting you found.